While Hanna Andersson has been around a bit longer since 1983 and is most likely still the winner for huge brand recognition for their hands-me-down quality kids’ clothes, Primary has gained a lot of popularity too for their quality kids’ clothing, reaching not less than 30 million in revenue in 2018.
While you won’t find logos on Primary Kid’s clothes as they stand by no gender-specific and non-slogan style kids’ clothes, their simplified clothing features now a choice of patterns as you find at Hanna style pj’s.
Like Hanna Andersson, Primary has gained massive popularity, with many people joining the waiting lists for regular newly launched prints.
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Hanna Andersson VS Primary
While Primary’s kid’s clothing may not have reached Hanna Andersson’s brand recognition, they are doing very well, gaining lots of traction and growing their affordable non-slogan gender-neutral Oeko-tex kids clothing brand.
What Are the similarities between Hanna Andersson and Primary?
Hanna Andersson and Primary have quite a few similarities as quality kids’ clothing brands that are made to last, avoiding ending up in a landfill.
These two mid-range U.S. brands have quite a few things in common. However, Hanna Andersson has been around for longer Primary is becoming a severe competitor gaining quite a bit of traction with their likewise matching’s increasing popularity by families looking for durable quality kids’ clothes with a sustainable focus.
Similarities between Hanna Andersson and Primary
Let’s have a look at things Hanna Andersson and Primary have in common:
Things Hanna and Primary have in common include the following:
- Oeko-tex certified–(Hanna Andersson, almost all clothing is Oeko-tex)
- Partial organic collections that are G.O.T.S. certified.
- They are matching P.J.’s for the whole family.
- Collections are manufactured outside the U.S.
- Quality kids clothing
- Pajama collections are made from certified organic cotton.
- Prewashed clothing- (MOST of Hanna Andersson’s clothing is prewashed, and ALL Primary clothes are prewashed).
- Both brands utelise recyceld materials
Differences between Hanna Andersson and Primary
However, Hanna Andersson and Primary have many things in common; some differences set them apart.
You can view some of the differences between both brands in the list below:
- Clothing style-Primary is Non-gender specific, -Hanna Andersson is gender-specific)
- Hanna Andersson is more costly than Primary; hence keep an eye on their sales.
- Hanna Andersson ships internationally, and Primary does NOT.
Pros and cons for Hanna Andersson and Primary
So now we look at Similarities and differences. First, look at the most significant Pros and Cons for Hanna Andersson and the primary ones underneath…
Let’s start with Hanna Andersson…
Hanna Andersson
Pros
- Utilize organic cotton and recycled materials in collections
- International shipping is available
- Free returns within 60 days of purchase (*excluding final sale products *excluding shipping cost).
Cons
- Shipping cost for return on own expense
- You must spend at least $100- to receive free shipping on orders in thU.S.
- Inconsistent customer service care
- Firm pricing
- You must spend a minimum of $100- to receive free shipping on orders in the U.S.
Ok, now let’s look at some interesting facts about Primary, shall we?
Primary
Now let’s check out the Pros and Cons of the gender-neutral collections of Primary…
Pros
- Utilize organic cotton and recycled materials in collections.
- Clear sustainable focus across the brand
- Free shipping over $35- in the U.S.
- Affordable pricing
- Free returns within 90 days of purchase. (*Excluding sales items) (Free return label provided)
Cons
- No international shipping is available.
Final Thoughts for Hanna Andersson VS Primary
Both Hanna Andersson and Primary are famous Kid’s fashion brands, especially for families looking for quality kids’ clothing brands with a sustainable focus.
Still, in several areas, Primary seems to have some active pros, which explain the growth and popularity of this newer kids’ fashion brand.
While shipping, free return labels, and the more affordable price point are some bonus points for Primary, they are doing very well with their sustainable approach.
As increasing numbers of families value shopping sustainably without compromising style, Primary will be well-loved for the wide range of sustainable actions they take across their brand.
(Some of the sustainable improvements Primary has utilized include the use of compostable mailing bags, the exclusion of all non-certified viscose, modal and rayon fabrics in their entire assortment and the use of 100% sustainable materials for all synthetic styles to call few)
Additionally, Primary is cheaper than Hanna Andersson, has received great reviews about their customer service and has, like Hanna Andersson, now also introduced partial collections made with G.O.T.S. certified collections, including their P.J.’s collections.
Hanna may still win with brand recognition, sales, and a strong following. Still, Primary is well on its way to increasing its brand recognition and potentially expanding its success outside the U.S.
Have you tried Primary yet, or do you prefer Hanna Andersson’s collections?